Monthly Archives: June 2018

Are You DELIBERATELY Keeping Your Website Out Of The First page Of Google?

Are You DELIBERATELY Keeping Your Website Out Of The First page Of Google?

Search engines are very difficult to completely understand. There are no complete explanations of how their ranking algorithms work. But the very fact that the average person does not intuitively know how to crack the search engine algorithms leads to all sorts of questions; Usually variations of:
“How do I get my website to the top of the search engine results pile?”
Now if you have been following my newsletter, you will know that search engine optimization is not magic or something equally difficult to understand. Instead, I learnt it as a step-by-step process and that is how I have always considered it. Nothing too fancy; in fact, I could probably summarize it all in the following points:
An understanding of how search engines “think” .
Knowing what search engines “want” .
Learning proven optimization techniques .
Applying your knowledge time and time again (experience).
Of course, SEO is not explained by those four sentences, but what they do is that they give you a structure within which you can learn and carry out SEO on your business with exceptional results. In short:
Get it right, and do it better than your competition.
But what does this have to do with today’s discussion?
Basically, when you have “followed” the SEO strategies to the letter, and are still not seeing your website rank anywhere near where it “should” be on a particular keyword, then you have one of the following problems:
Your website may have been sandboxed (specific only to Google).
Your website might be penalized or even removed from the index by a search engine for going against a stated guideline.
A search engine might “think” that you are spamming them.
In the first case, you will have to “wait it out” with Google, while consolidating on your positions in the other search engines by continuously building links and adding content. The second case will never happen if you follow the advice given in my lessons; if your website is penalized, compare what you have done with what I have told you, and you will probably find out that something has gone wrong.
However, like I said in the beginning, search engines are notoriously difficult to understand – and sometimes you can do everything right and still not be ranked correctly. Conspiracy theories apart, this is the part of the equation that search engines do not always get right. SEO experts usually term this as over-optimization , and like many SEO issues this one has a lot of debate on it in SEO forums about whether websites are actually penalized for over-optimization or simply banned for spam.
What exactly is over-optimization?
Over-optimization happens when your website is considered “too good” by Google – either in terms of a sudden volume of backlinks, or because of heavy on-page optimization. In other words, if Google considers that your website optimization is beyond acceptable limits , your website will be red-flagged and automatically restricted or penalized.
There is a fine line between over-optimization and spamming, and it is on this line that Google can appear to err. However, this is not a mistake by the search engine – in fact, Google calculates rankings by considering thousands and thousands of different factors – and a lot of importance is attached to average “trends” within the niche / keyword range that a website is optimizing for.
The bottom line is that over-optimization is non-spamming search engine optimization that is misread by Google as being beyond acceptable limits, thus leading to a penalty in search engine rankings.
What criteria does Google use?
To understand why Google can consider certain websites over-optimized, it is important to factor in the criteria that Google uses to rank websites.
When fully indexing a website, Google does not just look at the optimization of the target website; it also compares the website with all the other websites that belong to the same niche / category / keyword range. Through this comparison, Google can then figure out the following:
Is this website “way more” optimized than the current top ranking websites?
In the past, have over-optimized websites been discovered as spam websites?
What are the trends / acceptable limits for well-optimized websites in this niche/keyword range?
Since Google is automated, it cannot do what we do – look at the webpage and determine if the purpose is spam or delivering truly useful information. Instead, the search engine uses historical trends to predict what the acceptable limits of over-optimization are, and how likely over-optimized websites are to be found out as spam.
In other words, your website may be red flagged as being a potential spamming website even though your only fault might be that you were “perfect” in optimizing your website while your competition was left far behind.
Google takes both on-page and off-page optimization into account when checking for over-optimization / spam, and as such it watches out for over-optimization in all ranking factors – your backlinks and your tag optimization (meta tags, title tags, header tags) being most important.
A lot of what I am talking about becomes invalid if one tries any overt search engine spamming technique , such as stuffing your pages with keywords, white on white text (something I talked about in the first few lessons) or backlink spamming (building too many backlinks with the same anchor text in a short period of time.
But it is also possible that you have followed advice and still have your website penalized for over-optimization. The real question then is:
How can you avoid such penalties ?
Avoiding the trap of over-optimization
As I mentioned at the start of this lesson, search engine optimization can be boiled down to two simple steps:
Getting it right and…
Doing it better than everyone else.
In the context of over-optimization and avoiding unnecessary penalties, this rings especially true. If you optimize your website within search engine guidelines and according to proven optimization practices, you have it right. While putting too little time on SEO is a serious mistake, the search for perfection within SEO is a time-wasting and fruitless effort. Too much focus on getting the page structure “just right” can divert attention away from the more mundane but equally more important tasks – such as adding more content or monetizing the website.
The next step is to eschew perfection and find out what your competition has done. Suppose that you are optimizing your website for the term “landscaping”. Which of the following approaches would you realistically choose?
Go full-throttle on your search engine optimization, spending as much time as necessary to get maximum value out of each word, link and page in your website, so that you can get the highest ranking possible.
Analyze the top 10 webpages for the term “landscaping” and understand what optimization has been performed on them (natural or artificial). Calculate the number of backlinks, check for authority inbound links – and once you have figured out what your competition is doing, and do exactly the same – only a bit more .
The first approach might mean that you are guaranteed a top position on the search engines, but has two problems – you will waste a lot of time and resources in this search for perfection and more importantly, your website may be flagged for over-optimization. On the other hand, the second approach does just enough to beat the competition – without pushing you or your budget to the limit.
Over-optimization is a phenomenon that is particularly difficult to figure out – how does a SEO expert really determine whether his new website is in the sandbox, penalized for over-optimization or just doing badly in the search engines? While trying to find out the real cause for your poor rankings may satisfy curiosity, you would be better served by following the “second approach” above.
Search engine optimization is a long-term, low-intensity process. You keep building links and adding content, so that eventually your website not only escapes the infamous sandbox but it also starts to rank really well on the search engines. And as for over-optimization – as long you follow search engine guidelines and don’t go too far above your competition, you will be fine.

A Method to Attain On Website Height

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Google Talk

Google Talk

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I do not adhere in the majority of the existing theories on the conspiracy of Google.
I do not believe either that Google gives a preference to the Web sites which announce in its program of AdWords, or which it moves away certain sites from the first pages to encourage them to announce.

I do not believe that Google tries some way that is to differently control their markets than in a normally competing way. And I do not believe that Google is really super-arms military secret. I really believe that Google has good intentions. But these intentions continue to frighten me. Finally, which I think of Google is pure gamble, based on facts easily available, but this speculation on Google seems to be today the pastime of many people.

It is not a wonder: after all, Google is simply the company more intrigante which has honoured our economy for 10 years. I believe that Google has good intentions, but as good as they can be, the result of their success frightens me. The creators of Google must be platonists If Plato always lived, it would probably work for Google. Google is in search of ideal, even if this one is finally inaccessible. With the difference of the majority of the principal companies which make the titles of the financial newspapers, Google is not mainly justified by the money.

The motivation of Google is “the Intellectual”, overcoming the challenges of organized information. Google known as: “The mission of Google is to organize world information and to make it universally accessible and useful”. And it is what it does. This company quantified to several billion dollars, indisputably one of most powerful in the world, has the goal simple to organize world information.

Google is the vastest system of catalogue of planet. Naturally, that does not want to say that Google does not have any motivation for the money – and it has certainly some. The machine with under that is Google is the containing hydrocarbon one of its idealistic aspirations. Google can concern more challenges, to bring more ressouces and it achieves finally more thanks to this money. However the money never prevents the act collecting, organizing and from making information available, with contrario of Microsoft.

Although the mission of Microsoft is “to help the people and the companies to reach their full capacities”, this help is not free. The basic commodities of Microsoft are created to be sold. It is the traditional model of the economic practices. Compared with this traditional model of business, that of Google is very idealistic. That can be due to the fact that Google was not created to make money, but rather in response to the challenge that Sergey Brin and Larry Page set up by developing an effective search engine.

To include/understand the new developments of Google Schmidt: “We work hard to keep this image to be out of control. But makes some, our company is very measured. And that belonged to our secrecy. Page: “Generally, we do not speak about our strategy… because it is strategic. I prefer to let believe that we are confused rather than to make known with our competitors what we will do”. — Extract of an interview of Times Magazine Well, let be to me the first to congratulate “the Servant boys” on Google. Your objective to appear out of control was achieved.

During these last years, Google launched several products which made type the head of the analysts against the walls. Several of these launchings met either a thin approval, or created a total confusion (it is not what Google is judicious to do?). These products also seem to be rather independent: products which make it possible to people to organize their planning (Google Calendar), or to analyze the statistics of their Web sites (Google Analytics).

The idea which prevails is that Google launches these products like manner of improving the conscience of mark, to create other channels with their AdWords program, or even for simply launching something “to see” if it obtains a general approval (like Google SiteMaps). However, if we look at these products in the light of their mission (to gather and organize world information), each product belongs to the total mission of Google. Finally, Google gathers well information and in very great part.

From this moment only, Google can begin its classification. Now Google seeks the information of the users, the latter request even for that. The majority of the new products of Google store the information of the users. If you use the program of tchat of Google, you can store all your conversations in a history with possibility of research. Google Finance stores information on your favorite stocks, on which you launch a monitoring.

GMail enables you to store until 3GB emails, you incentive thus unconsciously not to remove them (it is perhaps what Google wants?). Google Base was launched under the mysterious explanation that it was the place where to subject and store your contents, any contents. Google Reader stores your histories of flow RSS, and now Google Calendar is integrated into GMail and other services to give you the possibility of storing still more data thanks to Google.

Google does not launch new products to improve the conscience of mark; it launches these new products to collect more information and to learn how all this information functions together. This information can be related to a recorded user, and can be extracted by using the various products from Google (such integration of Google Calendar in GMail). Up to which point I do want that Google knows? If we really live in the era of information, then Google could become the most powerful entity of the world.

Although I did not see any official study on the subject, I do not think that whoever would be astonished by knowing that there is more the information stored at Google than at any other company or multinational in all the human history. Even with all this information, Google seeks always more. The question that we must be posed is only knowledge of which sum of information can hold only one company. Let us be us opposed if Google Wallet became a personal center of finance where you could manage your balances in the budget, pay your invoices on line, and receive personalized financial reports/ratios (naturally all accessible and integrated in Google Finance).

Is this it towards what we move with Google while knowing a little bit too much about us? Each new product of Google is used to him to gather more information. Although this goal to gather, organize and make available this information to the whole world, is a rather innocent goal, do not should not put to us on pause one moment: do we really want that Google achieves this mission?